https://www.ericbaskauskas.info/about daily 0.75 2026-01-12 https://www.ericbaskauskas.info/home daily 1.0 2021-07-10 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607226232035-HSQV97ZKT4ZT9A9O27WT/EB_Headshot_3.jpg Home The chain link fence is not a metaphor! Photo by Clayton Hauck. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424365802-RUKJ83KQ55GEIE27K4IL/BP_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424365517-ZB1FYRGUX42MX8PVDIV1/CNA_MB_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424365793-YQUXT9NPPPDVBAN8XPMG/FAT_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424365718-G5NR2K61Z13A6SJN10KR/Modelo_Logo_Simplified.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424365666-FF6Q84A4I8RXNT5DQ0CV/NewBal.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424365714-QW9S5ILY4CRKOJW11HXZ/Pacifico_Logo_Simplified.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424366359-X9CF02A6EWTUODLB4C4V/SAIC_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424366771-MWFKQJOTY1GL3PR00M7L/SMG_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424366755-VMMXEG1Q435KKU3QFKK8/Subway_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424366868-5PJ4MJYITCD7QZNDYMMS/Tazo_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424366811-Y1RFU4IF23S5I827CP6A/UCSD_Logo.png Home https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605424366877-ZJJFQUZ67LYWCNS9J39C/Victoria.png Home https://www.ericbaskauskas.info/home/football monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609808077785-V3T8G7PNNSOG4Y3LZTC3/gif-maker_Spin.gif Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609635783772-O87CB9X8FVA0AAH8O7OT/Corona_Football_KV_2017.jpg Home - Gameday Cervezas 2017: The hotline appears My role here: Creative direction Creative team: Sarah Altenburg & Will Wilson https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610084650484-3S70Q6FTGDIZJ937VHZ3/Corona_Football_Grocery.jpg Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610084118267-9WY50DE74DXYA7082745/Corona_Football_KV_2020.jpg Home - Gameday Cervezas Retail campaign sample, 2020. Leveraging Tony Romo’s infectious enthusiasm and magnetic personality, we invited consumers to give him a call for a chance to have their fantasy league “sponsored” by Corona — giveaways included league trophies, attire, and a grand-prize trip to host next year’s draft at a beachside resort. More than ever in this recurring campaign, we played into the throwback cheesiness of the hotline format with our design elements. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609721359751-TAC16QDWZAK1JZ1V3NVD/TonyStandee.png Home - Gameday Cervezas Here’s Tony showing off the trophy in an interactive standee featuring some fun fantasy football pep talks for passersby. Click below to “press the button.” https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609809170886-3YAYDYPAXOH96Q7E0SAA/maker.gif Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609808574235-O8E6TZOIU1FLFDK29M2E/gif-maker_throw.gif Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609715880696-Z2XL3Q5DXSGLYAVMW32Y/CNA19007_1_Social_DraftParty_Animation.gif Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609635812067-SMX0H6LFLCHT8YZQ5EKS/Corona_Football_KV_2018.jpg Home - Gameday Cervezas 2018: The new guy My role here: Creative direction Creative team: Sarah Altenburg & Will Wilson https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610084137669-EMAE4HFN4OLJODMYY5R3/Corona_Football_KV2_2020.jpg Home - Gameday Cervezas My role here: Creative direction Creative team: Sarah Altenburg, Landon Dinnin, and Joel Richter Photos: Stewart Cohen https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609635847648-53HYR7PO49SMX2QKW90W/Corona_Football_KV_2019.jpg Home - Gameday Cervezas 2019: Big beach energy My role here: Creative direction Creative team: Sarah Altenburg & Landon Dinnin https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609821669502-6XXNIS2P8KF60NHRGN2V/MOD_PROMO.jpg Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609821622610-VUM862EPCG2INK7MRUXT/MOD_THEMATIC.jpg Home - Gameday Cervezas Photos by Michael Maes https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610032092316-MK3IJAK8S7LPSXJ44JWQ/Modelo_OnPrem.jpg Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609823981577-DJ4JC9FBGX54ZBSLJ1SE/MOD_RAIDERS.jpg Home - Gameday Cervezas https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609820712772-AVVEN437WVVTYQKX0G2U/MOD_HHM.jpg Home - Gameday Cervezas Photo by Erik Isakson https://www.ericbaskauskas.info/home/scrapbook monthly 0.5 2021-07-10 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610048831083-EV73LFU7NK3SBCSAEB48/Svedka_Gif3_Optimized.gif Home - Marketing Scrapbook My role here: Creative direction Creative team: David Huettner, Meredith Johnston, David Kail, Allie Musial https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609998912672-97SUC8X136SUAWYCPGHI/Svedka_Gif_Optimized.gif Home - Marketing Scrapbook Social posts for an ahead-of-its-time product innovation that hit markets just before the seltzer boom of the late 2010’s. Svedka Spiked Premium Seltzer didn’t survive, but don’t blame me — these were some of the best-performing social posts our client’s media partner had ever seen. Styled, shot, and edited in-house at Upshot with a very small team on a very tight timeline and budget. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609999217831-QXNCERNB8WE3IZRS7B6E/Svedka_Gif2_Optimized.gif Home - Marketing Scrapbook https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609993110599-98RF42V22DB4MFCL4Q5T/Corona_Rob_Omaze.jpg Home - Marketing Scrapbook My role here: Creative direction Creative team: Sarah Altenburg, Landon Dinnin, Tyler Schmidt, and the very cool people at Omaze https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609270496645-43EV9NH11TRLFSFUYD54/Tazo-2.jpg Home - Marketing Scrapbook My role here: Art direction Copywriter: Sarah Uchison https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609270467258-HIYJDJMD058HHOXA9EJX/Tazo-1.jpg Home - Marketing Scrapbook Pitch-winning concept work that landed Upshot the Tazo Tea business, a division of Starbucks. The pitch assignment was to introduce the new flavor-forward chai concentrate option alongside the classic tea bag format in a campaign that could span print, shopper, and digital media. Tazo chai — with its rich, complex flavor — inspires contemplative, creative moments of enjoyment. These concept visuals set the tone for work that included sampling events, limited-edition box art, and a Pinterest-based contest in which drinkers could submit and vote on user-generated concepts for the next box. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609909920049-J29H7J0PVBVRE2JWH6AS/Modelo_Xmas_2.jpg Home - Marketing Scrapbook My role here: Creative direction Creative team: Gaba Gonzalez, Joel Richter Photos: Michael Maes https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609909895440-S2U23PT2DQMYA90CIRB2/Modelo_Xmas_1.jpg Home - Marketing Scrapbook https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610048369937-TBHR6XPL0CXOX6MCXUNI/CP_launch.jpg Home - Marketing Scrapbook Here’s another image from a product launch campaign, this one for the introduction of the ultra-light beer Corona Premier. The brand positioning of “elevated light beer” is on full display here as the camera looks up at the heroic product, which is situated in an upscale interior. It’s evident that this not your college dorm’s light beer, nor is it your dad’s Corona — the lime leaning at the base of the beer suggests a new take on an old classic. My role here: Creative direction Creative team: Jeff Konkel & Will Wilson Photo: Michael Maes https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609996448781-PIGPCPNY16JL8P5XXI4Z/CNA_CINCO_DOS.jpg Home - Marketing Scrapbook https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609996487133-PNAPY05DQQVB2LWF0LPY/CNA_CINCO_TRES.jpg Home - Marketing Scrapbook https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609996521968-3ZHFV95ZDE284IPUAF5D/CNA_CINCO_UNO.jpg Home - Marketing Scrapbook https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609996901443-MGZTECLSWB97S1IXHBD5/Cinco_MV1.jpg Home - Marketing Scrapbook Corona, the world’s #1 Mexican beer, has become pretty much synonymous with the American observation of Cinco de Mayo over the years. This campaign was an installment of the brand’s yearly “Corona de Mayo” tradition of encouraging celebration with food, music, and (of course) the cerveza. The work I created here sort of launched my career in beer way back in 2014. I came up with the visual treatment and directed the photo production, and the history that ensued is scattered all over this website. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609907470715-XC4DYPCJ7DPGSBQ6NMQ6/CNA_Refresca.jpg Home - Marketing Scrapbook Working for the beer division of Constellation Brands during a period of astounding growth has led to some fun assignments, like the launch of some new Corona products. Corona Refresca was their first foray into flavored malt beverages and, if you ask me, it tastes way better than a Lime-A-Rita. On set for this shoot I learned that passionfruit looks like alien eggs no matter how you slice it. My role here: Creative direction Creative team: Jeff Konkel & Will Wilson Photo: Joe Pellegrini https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609997933535-K1CT33P9A0Q8R5VQ4IQT/Cinco_MV2.jpg Home - Marketing Scrapbook My role here: Art direction Creative director: David Nigh Photos: Brian Kuhlmann https://www.ericbaskauskas.info/home/wallofyouth monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605486251332-5AM5P9P4L48GFXYEF033/WOY_White.png Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610228353866-0P1BH3FLDPUWP63UL18Y/RZC_IronLung.jpg Home - Wall of Youth Layouts for Razorcake (2015-2021) https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605498574702-NLAPJZVZW89QE061LG9R/RZC_TotalControl.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605497715451-2CWYYXC9QYRZPBU9HR36/RZC_Keith.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605499471872-A9KT49XW7VCW2XQMZ0F4/BrutalYouth_Cover.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605492723413-JEILNEDCU311AQH9X7IP/Champions_02A6924.jpg Home - Wall of Youth The Lawrence Arms, We Are the Champions of the World 2xLP (2018) https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605498808354-1LBZWNDT890IBY1YWZXN/DHD_02A7067.jpg Home - Wall of Youth Direct Hit, Domesplitter LP (2017) https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605499227216-RP6DLX5IH67Q3QQLFVUR/MMs_02A6529.jpg Home - Wall of Youth Mini Meltdowns, Destined for Disaster EP (2019) https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605498718861-PM1JBHATL3ISGKJ7WQ48/DC_Hoodie_Back.jpg Home - Wall of Youth - What inspires me? Decent Criminal “Cool Eyeball” T-shirt design (2018) https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148456263-AY0Y4S7OMKZWR6XINIR9/BrutalYouth_6.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605498936231-FD336QP8QG4DD04OX5JQ/MMs_02A6485.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148506669-W04XYAV0BEEWDNDTE1UO/BrutalYouth_3.jpg Home - Wall of Youth Brutal Youth, Spill Your Guts (2015) https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605501154430-H7A19IMSUQERXY5IIG3E/BVNR_1.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605501356967-XL5UKBZTDP0Q29NKHHX3/BVNR_3.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608147976618-K5JCCIT20U3YZU7UAJTC/BMPMUSA_Vinyl.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605500298575-8CS2BNE9JC5K9YDATYL0/DH_MOTSCOVER.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605500358766-8MQFEUYKCU1VS0ZMJXM5/BrainlessGod_Cover.jpg Home - Wall of Youth Brainless God https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148044950-TLZW09DL6DT9A6WKM258/ERAD_XMAS_01.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605500396682-9F3AH5TQI1QSCUP9SX5S/DHWM_over.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148133250-1W36QZ36F8OK9W6S1A6F/SR_Photo.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605500301373-A4QQZFPIW288D8ILT02T/a0047278051_10.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148012616-P19FF2FLJL7NOPMJX9N6/COR_Photo.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608155993533-AMYT566OU30FSW8BYJO1/BrainlessGod_17.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605500481286-OPXW03LHH7GKJFPZ3JXQ/FAT101_Digi_Cover_3000px.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608156024156-DJUDDJ1DH5Z5X7AQ8C66/DHP_Photo_2.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608156099899-YSCPPJLX2Q70VO4D5MC3/RZC_Amyl.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148074229-MZ7GHJH09KUKI2OT6UMA/MA_Mockup_2.jpg Home - Wall of Youth https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608148102344-6KS9JDU9LIG8MWPOGEKX/RA_02A6629.jpg Home - Wall of Youth https://www.ericbaskauskas.info/home/pacifico monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1606086282658-BCIZG2HSQ4X3KDA2PXYY/PAC_Cropped.png Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608414814085-INUWVMDVQJIL7HDT860K/PAC_Surf_KV_2015.jpg Home - Travels with Pacifico Retail campaign sample, 2015 My role here: Creative direction Creative team: Jon Hibbert & Ben Ruggiero https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609268439092-IAGT64GT8L17J2Q8HP0B/PAC_Surf_KV_2016_EB.jpg Home - Travels with Pacifico Retail campaign concept, 2016 My role here: Art direction Copywriter: Will Wilson https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608414890825-8WC1947SO2FWO7OHX1AS/PAC_Surf_KV_2019.jpg Home - Travels with Pacifico Retail campaign sample, 2019 My role here: Creative direction Creative team: Tyler Schmidt & Morgan Barnett https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607201758528-CFY817TYSV3F1BLLW4HV/PAC_Winter_KV1.jpg Home - Travels with Pacifico Retail campaign sample, 2018. Using the brand’s bright yellow as a visual beacon mixed with a cut-and-paste poster aesthetic and a bold declaration, we appealed to consumers who were looking for something different during the holiday-dominated winter shopping timeframe. The promotion was simple but compelling while point-of-sale creative drove people to the brand’s social channels, taking the conversation out of the store and into their daily lives. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607201909500-FB2QIBSYSTIWP9YFULCQ/PAC_Winter_KV2.jpg Home - Travels with Pacifico My role here: Creative direction Creative team: Allie Musial & Will Wilson https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607209832383-0BI0AEXTRNDM7T9ZJGPO/Pacifico-23.jpg Home - Travels with Pacifico Every tent in the VIP area started out exactly the same, and what each occupant did with theirs was up to them. We were the only ones to erect scenic walls and to carve out spaces within the space. Taking cues from industrial materials and deploying them in a laid-back layout, we were able to evoke the rugged origins of the brand despite being 8000 feet above sea level. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607211210547-9M38BJ7X8LPTPO08ZB0X/PAC_USOSb_2016_Seating.jpg Home - Travels with Pacifico My role here: Creative direction & demolition Creative team: Alex Johnson, Diana Panek, Dennis Sulit https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607214510177-4RFLBX2MQYXB3XE8JZNJ/Pacifico-41.jpg Home - Travels with Pacifico Not pictured: the massive crowds who showed up every day to take in the action from our tent, which was the most popular by far in “VIP row.” https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607209894445-HSG9IREFYZ8LBP23SLH0/Pacifico-29.jpg Home - Travels with Pacifico With a live feed of the event on three TVs and an endless flow of La Cerveza del Pacifico, we were undoubtedly the place to be. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607211189846-DA90G4ZG2KMCHT6GJ0ZM/PAC_USOSb_2016_Bar.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607211166190-RFXH2CUPMN3GLPIWR2SW/PAC_USOSb_2016_Lounge.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607211140330-8KXQMI1Q1XZUN2ELC7R6/PAC_USOSb_2016_Patio.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607214455180-KHIXI2SWM8U1M7KDW2GD/davidgillettephotography-314.jpg Home - Travels with Pacifico This guy just won a beanie. High five! https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610031705256-0F599Y7JE2ESUTJAJN5N/davidgillettephotography-7.jpg Home - Travels with Pacifico Raw wood and corrugated metal kept us consistent with the 2016 installation while the bright, airy design made our space feel much bigger than it really was. If you look closely you can see that our chosen method of distributing free swag was via a mini Plinko board, with all credit and respect to the game designers at The Price is Right. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607214244677-2OX04LSDWSH7T7MVG7OT/SCENE+2_USOSB_2017_ALT.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607214270379-CN6HVI98A3ACM9O2I6RD/SCENE+1_USOSB_2017.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610030936892-ZRS8SKOGFM0L8WE771YP/davidgillettephotography-39.jpg Home - Travels with Pacifico Pacifico ambassador and Burton pro Zak Hale signed some autographs while guest bartending for a couple hours. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607214676403-BWATWCO8SBKKTNSQJOPC/SCENE+4_USOSB_2017.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610222986109-YM90EDV5PPQXI21KEOXM/PAC_Promo_Airstream.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610222763152-J2B1K6OB7WHFGGXKNEM6/PAC_Promo_Burton.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609280487906-LNJ4CSTG4NY6R4XSG11E/PAC_FLOW_CStore.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607208761623-Y74V7HDC06NIRXHM9130/Pacifico-571.jpg Home - Travels with Pacifico Full beers at the half pipe. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609201450095-M13FFEPBF4L22F9C7WGV/01_PAC_Seafood_DraftPour.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609284036845-HMBWN3QZ0ASN2R27TH5T/Flow_3.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607208761770-TM4YXK4HAP1FFEXAMU77/Pacifico-12.jpg Home - Travels with Pacifico One of many reminders to stay cerveza'd during the week's events. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609201447939-7WOU8ZZD16WB0IKT14HL/02_PAC_Seafood_HomePrep.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609284038080-HVCU3SCG7OY6PT5OZQCZ/Flow_1.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607210740564-0U0O1YGSKHLXCATQUAH1/davidgillettephotography-108.jpg Home - Travels with Pacifico A view of the top in 2017, including a giant inflatable beer that holds decidedly more than 24 ounces. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609201450780-49O0DTDIELK7DGQMLQ53/03_PAC_Seafood_ShrimpHead.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609284036615-FNZZTSRIHRC3XB0VEAHH/Flow_4.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607208762794-B8YHJMH5ENZ07YHNNYK6/Pacifico-37.jpg Home - Travels with Pacifico When putting together something this big the real fun is in the details, such as these custom tap handles that were everywhere. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609201451206-E3KDTV0QXISIEWDAODCV/04_PAC_Seafood_CanRestaurant.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609284030048-VVKI0UJ68UHF7UFUE6DF/Flow_2.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607208762714-6NOPZHR4F6RE8V38X24V/Pacifico-83.jpg Home - Travels with Pacifico "Open Minded" is one of my favorite headlines I ever helped usher into existence, almost too clever for its own good. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609201450962-79FI6KJLEGX6UTATQN8C/05_PAC_Seafood_Michelada.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609284035133-UBDH867CE5WSCOS5GCSD/Flow_5.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609201450488-KKLDZNJ78SPLSQJEUORK/06_PAC_Seafood_Tacos.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1609284036318-9XE6SC0FA8C4XI79BB2J/Flow_6.jpg Home - Travels with Pacifico https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610229128906-Y8LM9H5IBGSN6ET6PE32/PAC_Board_Carry.jpg Home - Travels with Pacifico This guy's carrying one of the two Pacifco x Burton boards I've designed. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607208762897-FH32TCCPKCI5RPVCTRFK/Pacifico-147.jpg Home - Travels with Pacifico A scene from a Pacifico-sponsored after-party in Vail Village, complete with live music and a room decked out in our point-of-sale materials. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1607210884379-GVG5NM8UMOKZHQE8JCMN/davidgillettephotography-196.jpg Home - Travels with Pacifico Pacifico even had a presence as a lead sponsor of the evening concerts, finding the people where they were after the shredding stopped. https://www.ericbaskauskas.info/home/xray-arcade monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1606695493950-TFSBGX7YRDOW83AW1C0R/XRA_Logo_Large.png Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417883998-TCUV1159ATE81EZL0F02/XRA_Merch2.jpg Home - X-Ray Arcade Left: Hoodie design featuring a wordmark made out of letters from our arcade game cabinets (2019). Right: Label art for “Button Smasher,” our exclusive collaboration with Soothsayer Hot Sauce (2020). https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608158531907-0LOHSZ0REYEI49Z9UM5S/XRA_Merch_Lineup.jpg Home - X-Ray Arcade “Insert Coin” & “Ripper” T-shirts and “Very Famous” sweatshirt (2020). https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608158209866-8TLE1ZPMJO8BO6EZFCWA/XRA_Hoodie_KeepPlayin.jpg Home - X-Ray Arcade “Keep Playin” hoodie design (2020). https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417772327-85MUJBONKCFQ5D1RYIVH/XRA_Longsleeve.jpg Home - X-Ray Arcade “Nailed to the X” shirt design (2019). https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608165752487-ZTEOSW3OXL6AX208TR8N/XRA_Merch_Lineup_2.jpg Home - X-Ray Arcade Glassware, “Gimme Seltzer” koozie, and “Pray for X-Ray” candles (2020). https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608150719809-ZR1XJZSYX5VEHFW6Z7YW/XRA_TorcheMKE180.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608149752079-WG6TWTRZI3XN423E7CFZ/XRA_TorcheMKE227.jpg Home - X-Ray Arcade Torche in 2019. Photos by Brian Santostefano. https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417283834-SE7LVS0O5D6VWAJ1SXE4/20190727_205645.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608150309012-DC1VPJXVXI5KTL6W8G87/Drinker.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417298203-TJ2G7D5IT9CMMH4B0FWR/XRA_2020_02_28_XRayArcade_0273.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417295546-CKNB6EW2OOBSBOSL8049/XRA_2020_02_28_XRayArcade_0001.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608162593746-EP9DD0GCUXBOMPE6FZZD/Food.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608162593620-OJ2850WS3BKFZKXUIK8T/Menu.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417331921-C1HJUI5CR4S3V1S8EHPI/XRA_2020_02_28_XRayArcade_0545.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1605417275518-ZTM1M0705SMEW5VSNT9B/20190727_205625.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608150640106-SY756MJRH4WNVG2MW5X6/Flyers.jpg Home - X-Ray Arcade https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1608150637849-MPJJRYMHDH2LP1P0GKRK/Live.jpg Home - X-Ray Arcade Mural painted by David Leutert. https://www.ericbaskauskas.info/home/corona monthly 0.5 2021-01-17 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1606694879920-2YCXGXPB0WE21D4461ST/CNA_MB_Logo_Large.png Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610820625742-JMR6IOOLESWGWYHLMKAW/Corona_Summer_KV_2018.jpg Home - Beach Days Retail campaign sample, 2018 My role here: Creative direction Creative team: Tyler Schmidt & Will Wilson https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610822811153-D4JR1N1SE520GWD1QOB2/Corona_Summer_KV_2015.jpg Home - Beach Days Retail campaign sample, 2015 My roles here: Creative & art direction Copywriter: Brett Wilkes https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610816590934-UNO6A7M2I7W09HS3JM62/Summer_2017_Chill.jpg Home - Beach Days One promotion (2017) gave away thousands of Spotify Premium memberships to keep peoples’ summers free of interruption. Photo by Wolfgang Zac https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610239096132-6RKEXOAXYJNKHQNRGO95/Summer_2019_BeachHouse_A.jpg Home - Beach Days Awarding trips to the Corona Beach House (2018-2019) transformed the beach from being a metaphor back to a literal place. Photo by Wolfgang Zac https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610239125749-G2JSCFDGZK2VJOTONVMI/Summer_2019_BeachHouse_B.jpg Home - Beach Days Each Corona Beach House winner was able to bring along 5 of their closest friends, giving the low-key beachside lifestyle a jolt of energy. Photo by Neil DaCosta https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610238155004-JJ0RCUVB4KNKOOYFKIB3/Summer_2018_Beach.jpg Home - Beach Days Nothing’s cooler than winning a Corona cooler (2015). Except maybe filling it with beer that arrives via free delivery and taking that cooler wherever you want to go, thanks to the Drizly credits and Uber rides we gave away as well. Photo by Wolfgang Zac https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610238038325-PW16CA3HV0AMIGI5ICSM/Summer_2015_Pool.jpg Home - Beach Days - Take only memories. Leave nothing but footprints. –Chief Seattle Photo by Day 19 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610238672839-99IXUBNIZB4JYF6J2JH4/Summer_2015_Beach.jpg Home - Beach Days Photo by Day 19 https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610766740297-9AV3CTWXC0CMUZYEUSPK/Summer_2017_Splash.jpg Home - Beach Days Photo by Wolfgang Zac https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610822847638-2GCR9MBW8L751B70038K/Corona_Summer_KV_2017.jpg Home - Beach Days Retail campaign sample, 2017 My role here: Creative direction Creative team: Jon Duong & Will Wilson https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610235730822-85N26H5CGYNWTENI1O6S/Corona_Classic_TV.jpg Home - Beach Days Click for a trip down memory lane (not my work). https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610301545743-NOYIUG4U72SKIICC88LP/POB_Logo.png Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610154657965-ZDMZZYXNE97XEWI2FB89/POB_Header.jpg Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610302675866-G0RBXPOYVLKRGEAOEMNG/POB_Gear_NP.png Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610254079774-OO7CTRCHRA9RGRMPQSQB/Corona_Summer_Grocery.jpg Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610300845387-BT831DFAJTI3YTGS3QNL/Summer2020_KV2.jpg Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610302694537-YTS4QCKN0YLR9M73YXFP/POB_Gear_OB.png Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610303652328-PIZGVJRE7NU01JBNXK1L/POB_Shirt_Mockup.png Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610300981219-BRNN6BHRPNWUPRGUWHN3/Summer2020_KV_J42.jpg Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610300886675-IAX9P010Z5VORLMCQL9O/Summer2020_KV1.jpg Home - Beach Days Photo by Clayton Hauck https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610301033278-XD9G24Y553DXWRR3D7GC/Summer2020_KV_J41.jpg Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610302651487-0SKCEMAICFYVQYWPGUFW/POB_Gear_M.png Home - Beach Days https://images.squarespace-cdn.com/content/v1/5fb073514d2b9f6b5ce4d1d5/1610255963220-Q50UYZM14X5STJWVP27X/Corona_Summer_CStore.jpg Home - Beach Days One immediate action that we inspired the brand to take was the removal of plastic from its retail marketing materials — no more vinyl inflatables, no more acrylic displays, etc. Recycled paper was used wherever possible.